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Web Design
Text-Based Logo Design
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo design actually explains it all.)
A Text-Based corporate logo design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
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Prefer a Text-Based design when:
Communication funds are inadequate and should be paying attention on name recognition.
Your name is logically distinguishing but not (yet) a household word.
You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
Letter-mark Based Logo Design
Comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
Prefer a Letter-mark Based design when:
Your initials interpret graphically better than your genuine name.
You need to link subsidiaries to the parent and can't easily use the name.
You can afford to teach the public what the Letter-mark means.
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