| PPC Guides |
Pay-Per-Click (PPC, CPC)
Business Nation is excited to introduce pay-per-click search engine advertising (also known as ppc, cpc, cost-per-click and pay-for-performance advertising) to our users in association with Business PPC...
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PPC Costs Increase?
In this article, I'll explain a final strategy that involves calculating and using your average customer lifetime value as a way to bid at higher prices while remaining profitable...
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Pay-Per-Click Tips
Pay-per-click (PPC) search engines can be a powerful, instant source of qualified traffic for your website rovided you do your homework and invest a bit of time in managing your campaign. In fact...
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Web Resources
When you hire a web designer or a developer they are going to produce a web site or web based application that your business is going to be dependant on. In fact, a web application may be your whole business. This is absolutely the case where a business is 100% online and depends on the process built into their web site. E-commerce stores are a perfect example of a whole business online.
Web designers create web pages with a compilation of images and hyper-text markup language (HTML). The HTML is a text based standard language that most every web designer in the world knows. The HTML is what is used to hold the structure of your web site together. It keeps the pretty pictures and text all in the right places. Your web browser interprets that HTML and shows you the web site images and text.
You need the original art file that was used to design your web site in Macromedia Fireworks or Photoshop or whatever software your designer uses. If you don’t get the source file, your next web designer will have to start your design from scratch if you want artwork changes. This is no walk in the park if the original images that were used are not available. Macromedia Fireworks source files have the extension .PNG (yourWebsite.PNG). Photoshop files have the extension .PSD (yourWebsite.PSD).
Another design issue that you may run into in the future is fonts. If your designer uses fancy fonts that are not installed by default on your computer or your future designers computer, you will have to substitute different fonts. In some cases, choosing a new font is not a big issue.
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