Most websites only consume a very small amount of bandwidth and disk space. Web hosting companies that provide unlimited anything as a plan feature are banking on the fact that you won't use very much. Unlimited is a marketing trick to get your business. The web hosting market is very competitive. Although selling plans that pretend to be unlimited can seem dishonest, it does not mean that the hosting company will not provide good service. Check in the hosting company's Terms of Service: there will probably be a note about what "unlimited" really means. If you have a small website and know that it will not consume too much space or bandwidth, then unlimited plans make your choices a bit easier to understand. Most plans that offer unlimited will have some restrictions such as no audio or video downloads. The reason audio or video downloads are typically not allowed in unlimited hosting plans is because these types of files consume significant bandwidth and disk space which exposes the host to the risk of having to add more hard drive space and bandwidth, which costs them more money. If you choose an unlimited plan and you know your needs won't be very intensive then you won't run into any problems.

If you intend to have a lot of visitors to your site, lots of downloads, including audio or video files, do not choose an unlimited plan hoping to get unrestricted bandwidth. You will find yourself with problems. Your web host is not going to run at a loss for long - they could shut down your website or even charge you extra (read the terms of service). So What Is The Best Thing To Do? The best course of action is to plan ahead. Remember, you can always buy more bandwidth or disk space if you need - often for just a few extra pounds Only consider an unlimited hosting plan if you know your disk space and bandwidth requirements are very low. If, on the other hand, you have an ecommerce site or a site that you expect to grow in size and bandwidth in future, avoid any plans that offer unlimited bandwidth or disk space.