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Web Promotion
Directories have been around for some time now, even longer than search engines have. Directories, like search engines, are used by people to search for websites containing the information they seek. However, the way they do the search and present their results are very different. Search engines use web crawlers to find and index websites on their own and will produce search results from the database of these indexed sites. Although there is an Add URL page in some search engines, websites generally are added to the search engine’s index automatically and not via submissions. On the other hand, websites owners need to submit their URL directly to directories in order to be included in the directories’ database. The submitted websites are then placed under specific categories with each site having a brief site description.
Business - List of business/finance/loan/mortgage resources
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Computers - List of computer hardware/software/peripheral resources
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Internet - List of webhosting/webdesign/internet marketing resources
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Software - List of software resources
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Web Design - List of web design/development resources
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Web Hosting - List of web hosting resources
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Web Promotion - List of search engine optimization/internet marketing resources
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Web Resources - List of other web resources
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Recreation - List of travel/hotel/cruise resources
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Casino - List of online gambling/poker/blackjack/roulette resources
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Health - List of online pharmacy/hospital/health resources
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Shopping - List of online shopping/gift resources
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Miscellaneous - List of all other resources not stated above
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Although, as mentioned earlier, directories arrived in the Internet scene before search engines did, search engines have become the more popular way for searching websites. With the advent of search engines people have come to question the viability of directories and whether people still use them to search for websites. In David Wallace’s article on Directories and Your SEO Campaign – Love ‘Em or Hate ‘Em, he found the answer to this question by going to his web servers that track all the activity in his websites. He found that not surprisingly most of his traffic came from search engines but that there were some directory referrals that still existed as well. Though it is true that in comparison to the traffic that search engines generate for web sites the traffic from directories seem measly, a website owner should not discount the importance of this traffic.
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